Topshop extends brand with cosmetics range
9th March 2010
Fashion retailer Topshop is to roll out a make-up range as part of ambitious plans to expand its brand.
Lucozade Sport to roll out 'biggest' campaign for World Cup
8th March 2010
Lucozade Sport is preparing its 'biggest' marketing campaign to date to promote its affiliation with the England football team and sponsorship of the FIFA World Cup coverage on ITV.
Twitter passes 10 billion tweets
5th March 2010
Twitter has surpassed 10 billion tweets since its launch less than four years with 20% of tweets now containing a reference to a product or brand, according to an independent report.
Diageo commits £2.15m to flavoured vodka marketing
4th March 2010
Diageo Great Britain (GB) is committing a further £2.15m to Smirnoff flavours activity over the next six months, after Nielsen figures found the drinks have proved a hit with consumers, and are worth over £5m.
Adidas readies a “marketing offensive” as World Cup nears
3rd March 2010
Adidas plans to launch a marketing “offensive” ahead of this year’s World Cup as the sportswear company looks to halt a recent slide in sales.
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