Inn Company Ltd - Brand Re-Launch

Brief:

With the purchase of new premises 'Inn Company Limited' needed to quickly promote the change of ownership and retain the classic appeal of a 17th century pub whilst also updating the tired perception of the venue.

Our brief was to develop a very simple set of corporate colours, develop a new logo and establish a new, friendly language of communication.

Results:

Karbon began initial work with the development of a new logo and signage family which was based around the theme of the pubs name 'The Royal Oak' - as such colours would be earthly browns and greens with subtle grey for lettering and a soft script for primary signage.

We then set about creating a new corporate identity based on this logo and colour pallet to include, stationary, chalkboards, postcards and website.

Since the transformation, brand recognition in the surrounding area has grown significantly by over 80%, as has customer loyalty with an average of 1.9 visits per month per customer. Market share has increased with a two-fold increase in business revenues inside 18 months.