IN'n'OUT - Brand Recognition

Brief:

To research, approach and negotiate a suitable rights holder for corporate sponsorship that would help the IN'n'OUT brand increase market share and brand recognition whilst also helping overcome the stigma of being a young company, generate trust and recognition with potential clients and establish the brand as a premium, reliable and trustworthy outfit that is also affordable.

Results:

Karbon leveraged a connection with motorsport and helped overcome the stigma associated with a new company by approaching the British Racing Drivers Club (BRDC) - one of the most exclusive clubs in the World with IN'n'OUT becoming a Patron of the BRDC's exclusive Rsing Star program.

As part of this relationship we also negotiated a series of entitlements ranging from image and trademark rights usage for co-branding and in-store promotion to celebrate the connection. As an extra pull for potential IN'n'OUT clients we also factored hospitality at the sumptuous BRDC centre at Silverstone and a number of exclusive driving days for the benefit of lucky IN'n'OUT customers.

These factors have now helped IN'n'OUT achieve a sensational 9% market share with brand recognition standing at 59% of the region.