Durable (UK) - Tradeshow Design

Brief:

Create a show stopping stand that takes it's inspiration from Formula 1.

With a trade show looming, Durable turned to Karbon to create a showstopping trade stand that would capitalise on the growing trend of Formula One and the phenomenon of Lewis Hamilton whilst also enabling Durable employees to interact and educate visitors about Durable products.

Results:

After initial consultation Karbon made the suggestion that we transform the trade stand into a replica pit garage complete with Durable liveried race car in the centre and authentic, signed Formula One memorabilia displayed on each of the walls of the 'garage' to further enhance the correlation with motorsport.

Working within confined stand dimensions Karbon sourced a working Formula BMW race car complete with original carbon chassis, slick tyres and wings. For the memorabilia we engaged memorabilia experts Absolute Authentic to provide original, signed and framed images that would adorn the walls of the trade stand.

The stand would also feature a separate section housing a projector screen showing motorsport and a sample of Durable products. This area was to be utilised as the de-brief zone, much like a driver has at a race meeting and a Race Team owner would be their to field any questions from guests.Guests would be encouraged to sit in the race car and have photo's taken - which were then projected at the after show dinner party.

The Durable stand was by far the busiest trade stand at the show and visitors were delighted to be able to sit in the 'Durable' race car and also to view the exclusive images, collectively worth many thousands of pounds. The net result was that visitors were very receptive to the information they were being presented and warmed very quickly to the Durable brand.

Durable were later awarded with the 'Best at show stand' award by the show's organisers as voted for by show visitors.