Absolute Authentic - Brochure

Brief:

Absolute Authentic can create prototype environments that become production reality in a matter of hours. Each environment consists of the chosen medium and its method of encapsulation be it framing, encasing, mounting or otherwise. Absolute gave Karbon the challenging brief of creating a high quality brochure to showcase the brand to clients in corporate meetings.

The brief outlined the content for the brochure such as, information on the heritage of the company and details of its prestigious client base, all of which would need to be reflected in the brochures overall design. In addition to this case study examples would be included as physical representations of the services listed on previous pages.

Results:

Overall design
The brochure layout uses complimenting curves drawn from the Absolute Authentic logo, to focus attention on the high resolution images of Absolute's outstanding product examples.

The finished design concept set a new benchmark for Absolute Authentic in terms of the quality of its print material and through designing new supporting graphics as part of the project the company branding itself. The supporting graphics have now been added to the companies brand guidelines and are used throughout the company to create consistent brand representation.


Imagery & Copy Balance
The design is image heavy in accordance with the brief, placing the spot light on some of Absolute's spectacular products and letting them speak for themselves with only short snappy text to place the image in context.

Images are also used to depict some specific high profile suppliers, and a unique world map design is also incorporated to show the full umbrella of Absolute's client base effectively.


Application
After a few small revisions to the brochure Absolute signed off on the design promptly and immediately put the new brochure into action. All feedback from recipients of the brochure through corporate meeting has been positive with the British and Irish Lions spread being a particular hit.


Please click on the Polaroids to view samples of the finsihed brochure design.